Ice-experience |

A few days ago we’ve told you about the “Free Your Mind” room created by Saab at the IceHotel in Lapland, Sweden, whos main attraction is an ice sculpted Aero X Concept. And now, thanks to the guys from Carscoop, we’ve also got a cool video which gives more details. Enjoy!…read the full post  Read More →

Saab had a very interesting idea of creating some buzz around its brand name, by creating the “Free Your Mind” experience. So, what exactly is this? Saab has created a special room in the IceHotel in Jukkasjärvi, Sweden, where visitors get to see key Saab brand messages and Saab’s design heritage. And the main attraction is an ice sculpted… …read the full post