Infiniti is opening up to new design possibilities with their international digital art competition. The car maker’s goal is to create an all new, groundbreaking vehicle that will blow the car lovers’ minds.
In order to pull this off, they’ve teamed up with Designboom ad they’ve challenged designers and car lovers around the world to showcase their talent. Infiniti even expects interactive digital artworks and the interesting thing is that these will be displayed in the new centers that the auto maker is opening around the globe. The registration is free, but still required.
The first theme that Infiniti challenged the participants to cover is “Inspired Performance“. Here’s a video from them, explaining the concept of the competition:
For more details check this link.