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Interacting with Billboards App Used by Volkswagen

The new Volkswagen Beetle called VWJuicedUp has an interesting promotional campaign in Canada and has an Apple app to support it. It’s a trend, isn’t it? That of having a mobile app integrated into the marketing campaign for your product, especially if the product is a car. In this case, Volkswagen has definitely drawn consumers’ attention by using this strategy.

Watch the video and see how it actually works:

So, all you need is an Apple device, and the interaction with the new Beetle billboards begins. If you were impressed of what you have seen, the app is available for download on the iTune store. And if you have no billboard around, you can still download it and watch the presentation videos.

So, have you used the app yet?

[Source: Carscoop, Photo]