Jeep might once again release an entry-level pickup

When you think of Jeep as a brand, the image of an off-road beast, capable of conquering any trail, immediately comes to mind. Still, you shouldn’t forget that utility also plays a part in Jeep’s strategy.

That’s why, according to its new CEO, Mike Manley, the company is looking into new directions in order to expand the offer into segments that will be profitable not only in the US but also in the rest of the world.

Such a segment is the entry-level pickup truck one, which, according to Manley, might yield some interesting results if it will be attacked with the right kind of model.

Jeep fans are certain to remember the Comanche pickup from the early 1990s, but also some interesting pickup concepts like the 2005 Jeep Gladiator, pictured above, which generated a lot of positive feedback from the media and regular users.

Seeing as how the Ford Ranger is still generating decent sales in the US and how Indian company Mahindra is raking in vast amounts of money through its compact pickups, Jeep might be onto something big.

Still, seeing as how Chrysler as a whole is just trying to get back on its feet, don’t expect anything concrete to be announced anytime soon.

Source: PickupTrucks

Post tags : Jeep, pickup, pickup truck, rumor