Jeff Koons |

BMW pleased a lot of its fans at on the 1st of June when it showcased the 17th Art Car project, led by artist Jeff Koons and based on the BMW M3 GT2 model that will race in the 24 Hours of Le mans endurance event, later this month. Now, the company released a short video, showcasing how the design and development of the car went from an idea in Koons’… …read the full post

It’s been a long time coming, but BMW has finally unveiled its 17th Art Car project, based on the BMW M3 GT2 race car and led by artist Jeff Koons. For those who don’t know, BMW has started back in the 1970s a special initiative where it invited artists to design the livery for its 24 Hours of Le Mans race cars. Since then, people like… …read the full post

BMW is quite serious about its art endeavors and has just revealed that the 17th model, based on a BMW M3 GT2 track car, will race in the famous 24 Hours of Le Mans endurance competition. The car, which you can see in draft form above, has been decorated by artist Jeff Koons, using a novel collage of stretched racing cars and colors, in order to portray… …read the full post