While the World’s head is turned towards the Olympics that just started in Beijing, that is the definitive place to have your commercial campaigns. Mini Clubman brings a whole new meaning to “chinese traditional transport”, with its very inspired campaign in the current capital of worldwide sports. The Mini-Rickshaws hit the headlines, and make the Mini Clubman campaign very sucessfull. The rickshaw is a traditional Chinese transport means, it was first powered by men on foot and dates back to 1868. Guess the Mini marketing team really hit the spot this time.
Source: China Car Times via: Autoblog
