Some time ago we informed you that Chrysler has put up for sale its sport brand, the Viper. Thought the Dodge Viper sales are not doing very well, Chrysler president Jim Press announced that there are already several companies that showed their interest in buying the sports brand. Though Middle Eastern or Indian companies showed their interest in the Viper, we know for sure that among the potential buyers are US companies Roush and Saleen. The latter is already involved in the Viper business, being the company that handles the cars’ paint.
In order to seal a deal for Viper, Chrysler hired financial advisor Lazard Limited to handle logistics, and it hopes to get between $50 million and $150 million for the brand. However, though he didn’t clearly stated it, Press also implied that Chrysler is also considering on dropping the Viper altogether if it believes the car is taking too much attention and resources away from core products.
Of course, we don’t have to say that the dissapearance of the Viper brand would be such a shame and we’re sure every car lover out there would feel bad about it. But let’s hope that everything works out and the Viper will live happily ever after.
Source: Car and Driver