Nissan wants new model to be “better than Volkswagen Golf” –

Nissan has just revealed, through the voice of its senior vice president, Andy Palmer, that it wants to create another C segment model, targeted at the most popular contender, the Volkswagen Golf.

This is all part of Nissan’s plan to be present in 90% of the current global market. It is currently occupying only 84%, and has expressed its desire to build on the presence of the existing hatchback model, the Almera (pictured above).

“To date, we have grown by circumnavigating the competition very successfully with cars like the Qashqai, but to go further we will have to tackle the market head on,” he said. “The C segment is an obvious growth area. The Qashqai and Juke will take sales in that market, but tackling it head on means building a car that is better than the VW Golf. That’s the challenge we have set ourselves. That project is a long term goal, but it is underway.”

Without a doubt the Nissan Juke compact crossover will definitely be an odd presence in the C segment, but if it truly wants to take down the VW Golf, it needs a proper hatchback, catered for a broader audience, unlike the Juke’s young, single, urban niche.

Do you think the Japanese company has what it takes to release a worthy rival for cars like the Golf or the Focus? Share your thoughts below.

Source: Autocar

Post tags: Tags: c segment, hatchback, Nissan, nissan juke, Volkswagen, volkswagen-golf