The electric vehicle market is still a young one, but with many new models, be them purely plug-in ones or extended-range vehicles, being announced left and right, the competition is going to get extremely intense.
Who will come out on top? Well at least according to Nissan‘s boss, Carlos Ghosn, he is (how modest!). He recently talked about his company’s electric vehicle strategy, focusing on the Leaf EV, which is set to appear on the market later this year.
“Frankly, I mean so far there is no competition,” said the executive. “Let’s be serious. It’s not because someone is coming with a prototype and one car that this is competition. The question is how much capacity are you building… What I am sure is that in 2011, I am going to be the only one on the market.”
Nissan, as opposed to other carmakers dipping their toes into the EV market, like Chevrolet with the Volt, is busy outfitting its Sunderland plant with equipment in order to mass produce the Leaf. The goal is to have the 500,000th Leaf roll off the assembly line by 2012, which is quite optimistic.
While some may categorize his statement as cocky, not a lot of carmakers are as close as Nissan to mass production for their EVs. But while the factory can supply new cars, it’s up to the company to market them successfully.
Source: Business Week via Autoblog
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