Subaru‘s Sweet Tomorrow Campaign ad was recently launched on the US market and is targeting asian-american young people. The Subaru model in this ad is the Legacy 2011, a choice for the soon-to-be parents which seek comfort and safety.
The advert shows a young chinese-american family preparing for the birth of their first child by decorating and picking hobbies. Sweet Tomorrow is just the first of many Subaru campaigns which will target small segments of the society. It is scheduled for the 4th semester of 2011.