First-time experiences – that’s the concept of the new Chevrolet Sonic campaigns “Let’s do this” and “Game of firsts”. And their actions look so much alike to those of a courageous superhero character. It started with a parachute jump
and then continued with a bungee jumping moment
The main character in both situations: a Chevrolet Sonic. So, the car manufacturer seems to take to extreme the idea of “first-time experiences”, and gives to consumers its own example of surpassing brand’s “on-ground” vehicle situation, by exceeding its own limits in some extreme ways. We have to recognize that, so far, everything they’ve done is a first.
Apparently, ten new Sonic cars will be won by the persons participating to the campaign.
How to fight against bad driving behavior? You take a bunch of Russian women, you equip them video cameras and non-damaging liquids and you send them to embarrass drivers for rolling their cars on sidewalks. This is part of a broader campaign, the initiative of the StopHAM group.
After watching the video below, I’ve got the impression those drivers weren’t very respectful with the ladies; some became even violent. But, watch and learn how it’s done, in Russian style:
How would you think would be better to teach others driving manners?
I don’t know which is the right interpretation of the video bellow. Yet, my personal opinion is that it is an interesting way of using black humor to send a message about the consequences of driving at high speed.
So, on one hand, it promotes not driving at high speed, in order to have enough time to avoid a pedestrian crossing the street. On the other hand, its message is about driving recklessly, as not every pedestrian is a good person (in this case, the injured person is Hitler).
Coincidence or not, a woman is driving (probably another way of using a stereotype to express their point of view).
Quick Response (QR) Code Window Sticker Added to All Vehicles, Providing Enhanced Interactive Customer Shopping Experience –
FRANKLIN, Tenn. -
Nissan today announced that it is the first Original Equipment Manufacturer (OEM) to offer Quick Response (QR) codes on individual vehicle window stickers across its entire lineup, beginning with 2012 models. Rolled out in June with the launch of the 2012 Nissan Altima and Sentra, the QR codes link consumers to additional vehicle information, providing a free, enhanced interactive shopping experience via the most popular web-enabled iPhone, Android and Blackberry devices.
“Nissan’s new QR code program puts important decision-making information at shoppers’ fingertips while on dealership lots, helping sales personnel make a more effective presentation, as well as providing customers with a ‘silent salesperson’ if they are shopping the lot after hours,” said Jon Brancheau, vice president, Marketing, Nissan North America, Inc. “It’s a true mass market effort across all products and all Nissan dealerships nationwide – part of our pledge to bring innovation to every aspect of the vehicle design, buying and ownership experience.”
The Nissan “On Vehicle Graphics” system utilizes QR code technology, which is easily accessed by a large group of customers through a wide array of QR code readers.
Key information available through the QR codes includes:
• Specific vehicle information, including grade walk, key features and available accessories
• Video based product overviews
• Image gallery
• Incentive offers
• Dealer inventory
• Request a quote capability
• Join mailing list request
• Dealer location support
“Initial consumer response, based on early 2012 Altima QR code availability, has been extremely encouraging, with consumers viewing multiple pages and requesting follow-up information regarding current offers and inventory,” said Brancheau. “It’s one more way Nissan helps the consumer by delivering content on their terms.”
About Nissan North America
In North America, Nissan’s operations include automotive styling, design, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program 2010 and has been recognized as a 2010 and 2011 ENERGY STAR® Partner of the Year by the U.S Environmental Protection Agency. More information about Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.Infiniti.com.
About Nissan
Nissan Motor Co., Ltd., Japan’s second largest Japanese automotive company by volume, is headquartered in Yokohama, Japan and is an integral pillar of the Renault-Nissan Alliance. Operating with more than 150,000 employees globally, Nissan provided customers with more than 4 million vehicles in 2010.
With a strong commitment to developing exciting and innovative products for all, Nissan delivers a comprehensive range of fuel-efficient and low-emissions vehicles under the Nissan and Infiniti brands. A pioneer in zero emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades including the prestigious 2011 European Car of the Year award.
For more information on our products, services and commitment to Sustainable Mobility, visit our website at http://www.nissan-global.com/EN/.
Now, Skoda Belgium has decided to offer a new Fabia Rock edition as a prize in a brand new campaign, centered around Facebook.
Basically (given our intermediate French skills), if people give 1 Like to the Skoda Belgium fan page, 1 Euro gets deducted from the price of the Fabia (12.950 Euros).
For two days people can like the Skoda Belgium page, share the news with others, and then place a bid for the Skoda Fabia Rock edition. The more likes, the less money you will have to pay for the car.
Currently a bid has already been placed, so Skoda is analyzing it. But if it gets turned down, you’ll need to place your own as soon as possible.
Overall, this is a pretty interesting campaign, and it gets a lot of props for originality. While you’re still on Facebook, why don’t you like our own website. We won’t give away a car (not yet, anyway) but you’ll be able to stay up to date with the latest news from our website.
Perhaps you may have heard about Volkswagen’s newest Fun Theory marketing campaign, which reveals that people’s behavior can be changed quite easily if we provide fun alternatives to things they rather won’t do. We’ve already seen how it can make people take the stairs more often in favor of the escalators, and now, once again in Sweden, the company decided to persuade people to use the rubbish bins in parks.
How can you do that? By making the world’s deepest bin that’s how. Now don’t go thinking the carmaker actually began to dig a litter bin or something. It just added two speakers and a falling noise to one of the bins, in order to make it sound like the piece of trash is falling a very long way.
The result speaks for itself, the sanitation company managed to collect over 72 kilograms (158 pounds) of trash, with 41 kgs (90 lbs) more than the regular trash can collects in a day. See for yourself the reactions the innovative idea has among park-goers in the video below.
Mercedes Benz announced that, starting this month, a new advertising campaign will start. Called “The Culture of Driving”, the brand campaigns for the new generations of Mercedes Benz SL, SLK and CLS will employ all channels of communication (print advertisements, mobile marketing, online communication, dealer marketing and events).
Dr. Olaf Göttgens, Vice President Brand Communications Mercedes-Benz Cars, said that “with this campaign we are for the first time displaying our new strategic approach, which we sum up with the motto ‘The Culture of Driving’. The aim is to further sharpen the profile of the Mercedes-Benz brand”.
The main point of interest of this campaign the new SL, which is featured in a cool new TV spot, called “Sternschnuppe” (Shooting Star), which you can watch after the jump. Enjoy!
Yes, you’ve read right. The advertising campaign for the 2008 Chevrolet Malibu, called “The Car You Can’t Ignore” will cost around $150 million. According to Advertising Age, the campaign will have three stages: the first one already started, with a massive online blitz of Web portal ads(which GM hopes will send at least 5 million viewers every day), plus nationwide billboards, print ads, building wraps and TV spots.
The second stage, called “Reveal” will try to use positive review to generate a good impression and buyers’ interest. About the last stage, the third one, Chevrolet didn’t say much, except that it would involve national TV spots. All these efforts are meant to bring back the buyers to the American cars, which lately were put in a shadow cone by Toyota.
Stay tuned because we also got an invitation to drive the 2008 Chevy Malibu, in Santa Monica, and we’ll be there to test it and share with you what we experienced. Meanwhile, check out this video of Bob Lutz, Chairman of GM North America, presenting the Chevy Malibu, after the jump. (more…)
Hm, this is interesting. Here’s “The Illusive”, a short film ad that is a part of a Mercedes-Benz campaign to attract younger people and to improve brand awareness.
Using what they term a “Brand Layerâ€, Loaded Films’ FLOADED technology turns the film into an interactive advertisement, where the user can pause the video to go to brand profile sites, which tie back in to the film by showing behind-the-scenes video and cut footage.
The film chronicles a spy photographer’s attempts to make his last-chance deadline to deliver some new spy shots to his employer.
Cadillac announced that they will spend somewhere between $30 million and $50 million on the advertising campaign for the 2008 Cadillac CTS. In an interview for Automotive News, Jim Taylor, Cadillac’s general manager said:
“We’ll put the pedal to the metal over the next couple of months to make sure the CTS is noticed. We absolutely will not have an underfunded CTS launch.â€
So get ready for some serious Cadillac promotion in the future. (more…)
Yesterday we showed you “The Chase” promo video for the upcoming Audi A4. And now we have another one released by Audi. W have the sea, we have sun and of course, we have the A4. Enjoy!
Lexus made a press release in which announced that it will start a £6 Million ($12 million) advertising campaign to promote its range of hybrid models for the fourth quarter of 2007. The campaign will include national TV, landmark billboard, on-line, and magazine activities. The first TV ads will air on September 17. Read the press release after the jump. (more…)
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