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[press release] Nissan’s QR Code Campaign

Quick Response (QR) Code Window Sticker Added to All Vehicles, Providing Enhanced Interactive Customer Shopping Experience –

Nissan today announced that it is the first Original Equipment Manufacturer (OEM) to offer Quick Response (QR) codes on individual vehicle window stickers across its entire lineup, beginning with 2012 models. Rolled out in June with the launch of the 2012 Nissan Altima and Sentra, the QR codes link consumers to additional vehicle information, providing a free, enhanced interactive shopping experience via the most popular web-enabled iPhone, Android and Blackberry devices.

“Nissan’s new QR code program puts important decision-making information at shoppers’ fingertips while on dealership lots, helping sales personnel make a more effective presentation, as well as providing customers with a ‘silent salesperson’ if they are shopping the lot after hours,” said Jon Brancheau, vice president, Marketing, Nissan North America, Inc. “It’s a true mass market effort across all products and all Nissan dealerships nationwide – part of our pledge to bring innovation to every aspect of the vehicle design, buying and ownership experience.”

The Nissan “On Vehicle Graphics” system utilizes QR code technology, which is easily accessed by a large group of customers through a wide array of QR code readers.

Key information available through the QR codes includes:
• Specific vehicle information, including grade walk, key features and available accessories
• Video based product overviews
• Image gallery
• Incentive offers
• Dealer inventory
• Request a quote capability
• Join mailing list request
• Dealer location support

“Initial consumer response, based on early 2012 Altima QR code availability, has been extremely encouraging, with consumers viewing multiple pages and requesting follow-up information regarding current offers and inventory,” said Brancheau. “It’s one more way Nissan helps the consumer by delivering content on their terms.”

About Nissan North America
In North America, Nissan’s operations include automotive styling, design, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program 2010 and has been recognized as a 2010 and 2011 ENERGY STAR® Partner of the Year by the U.S Environmental Protection Agency. More information about Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.Infiniti.com.

About Nissan
Nissan Motor Co., Ltd., Japan’s second largest Japanese automotive company by volume, is headquartered in Yokohama, Japan and is an integral pillar of the Renault-Nissan Alliance. Operating with more than 150,000 employees globally, Nissan provided customers with more than 4 million vehicles in 2010.

With a strong commitment to developing exciting and innovative products for all, Nissan delivers a comprehensive range of fuel-efficient and low-emissions vehicles under the Nissan and Infiniti brands. A pioneer in zero emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades including the prestigious 2011 European Car of the Year award.

For more information on our products, services and commitment to Sustainable Mobility, visit our website at http://www.nissan-global.com/EN/.

[Source: Nissan]

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What Traffic Signs Have in Common with Fiat Punto Evo Features?

A new revolution into the automobile-mobile joint happened: the world’s first not-printed car catalog, Fiat Street Evo, available on every street from the city. Actually, we are talking about an application launched by Leo Burnett Iberia which recognizes traffic signs and transforms them into all the features of the Fiat Punto Evo car. How is this possible?

By capturing the signs with the app, the interpretation of signs uses the same system as those would be QR codes and associates to every sign the features directly related to that specific sign. For example, for the parking sign, the app presents the parking sensors the car has.

In addition, this virtual and interactive catalog shows you the location to the nearest Fiat dealer, to see the car on your own for real and even schedule a test drive.


We truly believe this is a handy cool easy to use application, which saves you from getting bored by reading the classic catalogs. But, what do you think about it? Do you find it useful and pleasant?

[Source: Iphonedroid]

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Blending Digital and Analogue Reading

“The future is digital” – this is what we hear at every conference, debate or any intention to develop new technologies. Books have not been ignored by this change either, so they slowly have made their entry into the digital area too, even if we talk about fiction books, workbooks (e.g. for cars) or manuals. However, the problem of classic books lovers still stays current. There are still people who cannot enjoy reading a book unless they feel its paper on their fingers, flip pages or add comments on their book pages’ corners.

A way to please both categories was found to be the action of blending those two reading options, the old and the new, into the same reading system. We are talking about the Smart Bookrest Docking System, based on a QR code printed on the top right corner of every page of a book and which, after being read by a smartphone, will display the page content on the digital tablet too.

Just think about the feeling of having the possibility to freely chose how to read a car brochure, illustrated, colored and informative, both printed and digital.

Is this the definition of the full experience of reading?

[Source: Yankodesign]

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