Given the major unintended acceleration scandal, the huge recalls and the pending legal battles, not a lot of people would trade shoes with Toyota. But according to the Toyota Motor Sales president Jim Lentz, the company’s position isn’t all that bad, at least in terms of sales.
The executive revealed that due to the aggressive incentive range offered to all models within the Toyota lineup, he expects some serious growth, between 30 and 35% in year-over-year sales, for the month of March. Now I don’t know about you, but that’s a serious upswing for the Japanese company.
Lentz highlights his train of thought with the RAV4 crossover, which sold over 22,000 units in the month of March, largely due to the incentives dealerships across the USA offered. The executive ended by saying that such strategies will continue, at least until the recall will be forgotten. The offers, plus the market which is recovering from the recession, will guarantee increased sales, according to Lentz.
It’s nice to see that at least morale is high in the Toyota camp, but we prefer to wait for the actual sales results for the month of March.
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