Video: Alfa Romeo MiTo promoted through new “Space Invaders”-themed ad |

Alfa Romeo is quite pleased with its MiTo compact hatchback model, and promoted it through quite a lot of interesting ads. The addition of the new MultiAir engines, which both increase power and improve efficiency is even more important to the Italian company, and has decided to release a new marketing campaign.

Said campaign takes the classic arcade video game Space Invaders, and puts the MiTo as the player-controlled spaceship, tasked with destroying the enemies which symbolize fossil fuels. This is emphasized by a new ad, running all over Europe, and by a parade through major UK cities where Alfa fans can play the MiTo-themed game.

According to Italiaspeed, upcoming cities set to host these events include Birmingham (26 February), Newcastle (5 March), Cardiff (12 March), Manchester (19 March) and Leeds (26 March). The campaign will take place between 4pm-10pm in the aforementioned locations.

Hit the jump to check out this great ad.

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Post tags : ad, Alfa Romeo,, Video, video games