Video: BMW M3 Tiger promotional video goes a bit overboard |

Say what you will about BMW, but the German company really knows how to promote its models through new and interesting ways.

With the upcoming BMW M3 Tiger Edition, limited to China, the company took things in a rather peculiar direction, and released a new short film, depicting the car’s upcoming launch on Asian soil.

For those who forgot, the M3 Tiger will boast a special Fire Orange Metallic paint job and have tiger heads embroidered onto the seats.

We’ve already seen some rather interesting promotional images but this new video really takes the cake. Check it out after the jump.

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Post tags : BMW, bmw m3 tiger, bmw-m3, marketing, Video