Video: Opel promotes new Astra through augmented reality website

Augmented reality is the latest craze in promoting just about anything, and it now seems that cars make no exception. After Citroen released a special website for its upcoming DS3 model, Opel/Vauxhall has followed and presented a new type of promotion for its next generation Astra hatchback.

All you need to do is visit this address, go to Gallery>3D Experience, make sure you follows the steps there, and that you have a webcam and somewhere to print out the special Astra symbol, and you will soon have the new car right in front of you, showcasing the FlexRide and AFL+ features of the car.

Hit the jump to see the video of the augmented reality website and how it works.

Source: TorqueAstra

Post tags : Opel, opel astra, vauxhall, vauxhall astra