Video: Shell showcases its lubricants with transparent Nissan 370Z |

Lubricant and oil company Shell usually relied on its partnership with Ferrari to promote its products for quite some time.

For its new Shell Helix Ultra engine oil, the company decided it needed something different, in order to showcase the cleaning capabilities of its lubricant. As such, it went to ad agency JWT for an out-of-the-box commercial. The agency then contacted Asylum Models and Effects with a rather novel idea.

What was that idea? To create a transparent car, more specifically a Nissan 370Z made out of Perspex. Suffice to say that the ad is looking extremely sharp and really drives the point home.

Hit the jump to see the new transparent Nissan 370Z Shell Helix ad plus a bonus making of video.

Source: PaulTan via Autoblog