Video: Volkswagen sets up slide at a subway station, fun times ensue | Rpmgo.com



Remember the Fun Theory videos Volkswagen published last year, where it aimed at encouraging the right behavior by making things more fun?

Well, the German carmaker is at it again, this time with the ‘Fast Lane’ campaign, promoting the new Volkswagen Polo GTI model.

The video below shows how the company set up a slide at a subway station, in order to make going down the stairs much more fun and much faster experience. Needless to say, the whole thing looks extremely fun, so hit the jump and check out the video.

Source: Volkswagen via Autoblog


Post tags : marketing, subway, Video, Volkswagen