Volvo | RPMGO PR Section

Sustainability ‘Simply Eco-logical’ to Young Environmentalists

15 national teams of young environmentalists from all over the world will congregate in Gothenburg, Sweden next week for the seventh Volvo Adventure World Final with US$20,000 of prize money on the line for environmental excellence.

From hundreds of projects in more than 50 countries around the world submitted on-line by the 31st January 2008 deadline the Volvo Adventure judges have selected a shortlist of 15 finalists, each of whom will be chasing the US$10,000 first prize to invest in their project.

2005 Volvo Adventure champions Ladysmith Enviro Club from South Africa return to the scene of their earlier triumph with a new project, ‘Cars! Fuel! Carbon!’ whilst ever-present India, USA, China, Turkey and Brazil are joined by newcomers from Hungary, Macedonia and the tiny Indian Ocean island of Comoros.

Olle Axelson, Senior Vice President, Public Affairs, Volvo Car Corporation, who presented the winner’s cheque to Indonesia in 2007 adds, “Volvo already supports the Volvo Environment Prize and it was both logical and prescient that the Volvo Adventure was added to our environmental portfolio to encourage the adults of tomorrow to engage, enhance, imagine and innovate.”

With US$10,000 to the winner, US$6,000 to the runner-up and US$4,000 to the third placed team, competition will be intense but so too will collaboration as Wayne Talbot, the Volvo Adventure Educational Director explains.

“Every year, the bar is raised higher still and these young people come to Gothenburg to present their projects in what is a remarkable fusion of rivalry and synergy,” he says.

Now into its seventh year and endorsed by the United Nations Environment Programme (UNEP), the Volvo Adventure has engaged with and encouraged around 250,000 youngsters in over 50 nations as diverse as China and Canada, Australia and America, Ecuador and Egypt.

“The key ingredient in the ongoing success of the Volvo Adventure is the commitment to and passion for the environment by the thousands of youngsters who take part each year,” says Siv Persson of WWF, the 2008 Volvo Adventure Jury Chairman, adding, “The clarity of their thinking, their challenging of the issues and the creativity of their sustainable solutions are what mark these young environmentalists out as being very special indeed.”

The 15 teams arrive in Gothenburg from all points of the compass on Friday 9th May with their project presentations taking place in front of an invited audience on Monday 12th May and the identity of the winners revealed at a special awards ceremony on Tuesday 13th May 2008.

In addition to the business end of the Volvo Adventure, a social and cultural programme includes a visit to Gothenburg’s award-winning Universeum, the Volvo Car Plant and the traditional ‘Volvo Forest Adventure,’ at Hällsnäs on the outskirts of the city.

“The environmental exchange is vital to the Volvo Adventure and the spirit of teamwork between nations in the ‘Volvo Adventure Workshop,’ is a revelation,” says Kikki Hugestrand, Volvo Adventure Project Manager, who adds, “These teenagers arrive as adolescents and leave as young adults having made friends and environmental partners during their stay with us.”

Notes to Editors:

* The Volvo brand and the Volvo Adventure are shared between Volvo Cars and Volvo Group. * The Volvo brand has three core values, Quality, Safety and Environmental Care. * The Volvo Environment Prize, now in its 19th year is awarded annually by an independent foundation to the person / persons judged to have made the most significant contribution in the fields of environmental and sustainability studies and related initiatives. It carries with it an award of SEK1.5million (approx US$250,000 / €160.000). * Editors are invited to send reporters and photographers to any part of the Volvo Adventure and content is especially relevant to environment, youth and education correspondents.

* Full background material, interviewees and royalty-free imagery is available for preview features

• For further information please contact: Maria Bohlin, Volvo Car Corporation

Alphabetic list of the 15 2008 Volvo Adventure World Finalists

* Australia – No Plastic Bags for Armstrong Street
* Brazil – São José-Garra School, Tupinambás

Ecological Action / Carbon Credits

* Canada – Vincent Massey Collegiate Sustainable Development

Committee – Energetic Energy Education

* China – Shanghai Roots & Shoots

Eco-Office Evaluation Program

* Comoros – Junior Ecoguards

Project Nyamba – Protecting Endangered Sea Turtles

* Ecuador – Young for Life

Cycle Marching

* Egypt – New Generation

Electricity Mystery

* Hungary – Mirage

Protection of our Lick Vegetataion in Zsáka

* India – Nature Bodies Bharat Mata E/M Secondary School

No Stagnation / No Mosquitoes

* Lebanon – American Community School, Beirut

Sustainability in the Cafeteria

* Macedonia – Green Action

The Last water Buffalo in Macedonia

* Russia – Green Sail

The Second Life of Park ‘Dubky’

* South Africa – Ladysmith Enviro Club

Cars! Fuel! Carbon!

* Turkey – Avcilar Anadolu Teknik Lisesi, Teknik Lise ve Endüstri Meslek Lisesi

Let’s Delete Disasters by Gaining Papers & Batteries

* USA – Boy Scouts of America, Troop 5

Get the Lead Out of Fishing

For further details on each project, go to;