2011 VW Jetta
Jonathan Browning who is the CEO of Volkswagen Group of America, recently stated that the company will need to expand its dealership network in the next 4 years. These new additions will help VW to reach its goal of selling more than 800,000 cars per year in the United States by 2018. For this year, VW is right on track to sell over 250,000 units and expects that in the next five years, it will reach 450,000 – 500,000 units / year with the help of new models like a yet unknown mid-sized sedan and the 2011 VW Beetle facelift. Browning also affirmed that the extra volume can be handled by the current dealership network that has almost 600 units.
The new mid-sized sedan will be manufactured at the Volkswagen plant in Chattanooga, Tennessee. The model will be officially unveiled in January at the Detroit Motor Show and will be available for sale in the third quarter of 2011.
2011 VW Jetta
The current VW sales are lead by the 2011 Jetta, that went on sale this September with a $15,999 price tag, which is $1,700 less (not including shipping) than the outgoing generation. Browning said that “We are extending the price band so we can reach out for new customers. The new price point signals that VW is in reach and, with free maintenance, that ownership is cost-efficient.”
He also stated that approximately 60 % of the people that purchased the new Jetta are conquests which are exactly what Volkswagen wants for the future.